The Internet is no different than most other
businesses. There are a lot of short cuts and tips
that can make your on-line business experience
profitable or not. Digital Sign has had over 12
years to understand what works and what doesn't.
The very first tip that we would like to share with you
is to have your website done by a professional.
The time and aggravation that you will save is well
worth it. Today more than ever before a pretty website
is not all that you need. They have to be
optimized for the search engines to recognize them
correctly. The tags and keywords have to be
researched and embedded in the body of the pages
correctly. While we are on the topic of tags and
keywords, if you decide that you would like to tackle
this portion of your website creation you need to know
about a software program out of England called
Wordtracker.
Effective Search Engine Optimization
Depends on Choosing the Best Keywords
What are the "best" keywords?
When your potential customers use search engines,
keywords are the words and phrases they type into the
search box while looking for products and services like
yours.
The best keywords are those words and
phrases commonly typed in by your potential customers,
but which aren't used much on your competitors websites.
In other words, if you optimize your pages for
keywords your potential customers use a lot, but your
competitors haven't thought of, you win.
But here's the catch...you'll never get to know which
are the best keywords for your website simply by
guessing.
If you attempt to optimize your pages for words and
phrases that are just your best guesses, you are losing
potential customers and wasting valuable time.
To make sense of the time and money you spend on
search engine optimization, you need to KNOW
that the keywords you use will deliver results.
How Wordtracker identifies the best keywords for
your site pages
Through a series of simple steps, Wordtracker
shows you which are the best keywords to use for the
pages on your site.
Wordtracker's suggestions are based on over 300
million keywords and phrases that people have used over
the previous 90 days. (In other words, there is no
"guessing" when you use Wordtracker. Everything is based
on the keywords millions of people have actually typed
into search engines.)
Best of all, our competitive analysis tool enables
you to find those "best keywords" - the ones your
potential customers use, but which your competitors
don't know about.
What's the point of finding the best keywords?
A well-optimized Web page gets you a much higher
listing in the major search engines like Google, Yahoo!,
MSN, and AOL.
And yes, being in the top ten listings
on the first page of search results will potential get
you many, many more qualified visitors than if you are
somewhere on the second page or lower.
Make sure that you subscribe to the
monthly newsletter (form left) to receive more valuable
tips. And if you would like a free analysis of
your existing website or contemplating a new site
altogether, feel free to contact
us.
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